{"id":2969,"date":"2025-01-11T20:13:22","date_gmt":"2025-01-11T20:13:22","guid":{"rendered":"https:\/\/cecomart.com\/?page_id=2969"},"modified":"2025-01-11T20:13:22","modified_gmt":"2025-01-11T20:13:22","slug":"dwell-time","status":"publish","type":"page","link":"https:\/\/cecomart.com\/pt\/dicionario-seo\/dwell-time\/","title":{"rendered":"Dwell Time"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Content<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0f0f0f;color:#0f0f0f\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0f0f0f;color:#0f0f0f\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/cecomart.com\/pt\/dicionario-seo\/dwell-time\/#Que_es_el_Dwell_Time\" >Qu\u00e9 es el Dwell Time<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/cecomart.com\/pt\/dicionario-seo\/dwell-time\/#Para_que_sirve_el_Dwell_Time\" >Para qu\u00e9 sirve el Dwell Time<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/cecomart.com\/pt\/dicionario-seo\/dwell-time\/#Ejemplos_de_Dwell_Time\" >Ejemplos de Dwell Time<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/cecomart.com\/pt\/dicionario-seo\/dwell-time\/#Preguntas_frecuentes_sobre_el_Dwell_Time\" >Preguntas frecuentes sobre el Dwell Time<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/cecomart.com\/pt\/dicionario-seo\/dwell-time\/#%C2%BFLa_tasa_de_rebote_es_lo_mismo_que_el_dwell_time\" >\u00bfLa tasa de rebote es lo mismo que el dwell time?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/cecomart.com\/pt\/dicionario-seo\/dwell-time\/#%C2%BFInfluye_el_Dwell_Time_en_el_posicionamiento\" >\u00bfInfluye el Dwell Time en el posicionamiento?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/cecomart.com\/pt\/dicionario-seo\/dwell-time\/#%C2%BFSe_puede_optimizar_este_dato\" >\u00bfSe puede optimizar este dato?<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/cecomart.com\/pt\/dicionario-seo\/dwell-time\/#Otros_terminos_del_diccionario_SEO\" >Otros t\u00e9rminos del diccionario SEO<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/cecomart.com\/pt\/dicionario-seo\/dwell-time\/#Conceitos_com_A\" >Conceitos com A<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/cecomart.com\/pt\/dicionario-seo\/dwell-time\/#Conceitos_com_B\" >Conceitos com B<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/cecomart.com\/pt\/dicionario-seo\/dwell-time\/#Conceitos_com_C\" >Conceitos com C<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/cecomart.com\/pt\/dicionario-seo\/dwell-time\/#Conceitos_com_D\" >Conceitos com D<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/cecomart.com\/pt\/dicionario-seo\/dwell-time\/#Conceitos_com_E\" >Conceitos com E<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/cecomart.com\/pt\/dicionario-seo\/dwell-time\/#Conceitos_com_F\" >Conceitos com F<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/cecomart.com\/pt\/dicionario-seo\/dwell-time\/#Conceitos_com_H\" >Conceitos com H<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/cecomart.com\/pt\/dicionario-seo\/dwell-time\/#Conceitos_com_K\" >Conceitos com K<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/cecomart.com\/pt\/dicionario-seo\/dwell-time\/#Conceitos_com_S\" >Conceitos com S<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/cecomart.com\/pt\/dicionario-seo\/dwell-time\/#Conceitos_com_R\" >Conceitos com R<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/cecomart.com\/pt\/dicionario-seo\/dwell-time\/#Conceitos_com_T\" >Conceitos com T<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<h2><span class=\"ez-toc-section\" id=\"Que_es_el_Dwell_Time\"><\/span>Qu\u00e9 es el Dwell Time<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<blockquote><p>El Dwell Time es el tiempo que un usuario pasa en una p\u00e1gina web antes de abandonarla.<\/p><\/blockquote>\n<p>Se trata de un <strong>t\u00e9rmino muy empleado dentro del marketing online<\/strong> y, principalmente, en el comercio electr\u00f3nico. Se utiliza como <strong>valor para medir e indicar el tiempo que pasa una persona<\/strong> ojeando el cat\u00e1logo de una tienda online, repasando sus productos, precios y caracter\u00edsticas de productos.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Para_que_sirve_el_Dwell_Time\"><\/span>Para qu\u00e9 sirve el Dwell Time<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>El <em>Tiempo de permanencia<\/em> es un indicador importante para <strong>medir la calidad y la efectividad de una p\u00e1gina web<\/strong>. Ayuda a los propietarios de sitios web a entender si sus visitantes encuentran valor en su contenido y si est\u00e1n comprometidos con \u00e9l.<\/p>\n<p>De manera que, si logramos conseguir que el usuario permanezca m\u00e1s tiempo y este dato mejore, <strong>lograremos un mejor posicionamiento<\/strong> de nuestra web.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Ejemplos_de_Dwell_Time\"><\/span>Ejemplos de Dwell Time<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Algunos ejemplos de c\u00e1lculo de este tiempo incluyen el tiempo que un usuario pasa leyendo un art\u00edculo en un sitio de noticias, <strong>viendo un video en YouTube<\/strong> o navegando por una tienda online.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Preguntas_frecuentes_sobre_el_Dwell_Time\"><\/span>Preguntas frecuentes sobre el Dwell Time<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"%C2%BFLa_tasa_de_rebote_es_lo_mismo_que_el_dwell_time\"><\/span>\u00bfLa tasa de rebote es lo mismo que el dwell time?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>No, la tasa de rebote se refiere a la cantidad de visitantes que abandonan un sitio web despu\u00e9s de ver una sola p\u00e1gina, mientras que <strong>el Dwell Time se refiere a la cantidad de tiempo que un usuario pasa en una p\u00e1gina<\/strong> antes de abandonarla.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%C2%BFInfluye_el_Dwell_Time_en_el_posicionamiento\"><\/span>\u00bfInfluye el Dwell Time en el posicionamiento?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>S\u00ed, el Dwell Time <strong>puede influir en el posicionamiento<\/strong> en los resultados de b\u00fasqueda, ya que un tiempo prolongado en una p\u00e1gina sugiere que es valiosa y relevante para el usuario, lo que puede mejorar la clasificaci\u00f3n de la p\u00e1gina en los resultados de b\u00fasqueda.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%C2%BFSe_puede_optimizar_este_dato\"><\/span>\u00bfSe puede optimizar este dato?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>S\u00ed, el Dwell Time se puede optimizar a trav\u00e9s de la <strong>creaci\u00f3n de contenido valioso y relevante<\/strong>, la mejora de la experiencia de usuario y la resoluci\u00f3n de problemas t\u00e9cnicos que puedan estar afectando el tiempo de permanencia de los usuarios en un sitio web.<br \/>\n<script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"\u00bfLa tasa de rebote es lo mismo que el dwell time?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"No, la tasa de rebote se refiere a la cantidad de visitantes que abandonan un sitio web despu\u00e9s de ver una sola p\u00e1gina, mientras que el Dwell Time se refiere a la cantidad de tiempo que un usuario pasa en una p\u00e1gina antes de abandonarla.\"}},{\"@type\":\"Question\",\"name\":\"\u00bfInfluye el Dwell Time en el posicionamiento?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"S\u00ed, el Dwell Time puede influir en el posicionamiento en los resultados de b\u00fasqueda, ya que un tiempo prolongado en una p\u00e1gina sugiere que es valiosa y relevante para el usuario, lo que puede mejorar la clasificaci\u00f3n de la p\u00e1gina en los resultados de b\u00fasqueda.\"}},{\"@type\":\"Question\",\"name\":\"\u00bfSe puede optimizar este dato?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"S\u00ed, el Dwell Time se puede optimizar a trav\u00e9s de la creaci\u00f3n de contenido valioso y relevante, la mejora de la experiencia de usuario y la resoluci\u00f3n de problemas t\u00e9cnicos que puedan estar afectando el tiempo de permanencia de los usuarios en un sitio web.\"}}]}<\/script><\/p>\n<h4 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Otros_terminos_del_diccionario_SEO\"><\/span>Otros t\u00e9rminos del diccionario SEO<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<h5><span class=\"ez-toc-section\" id=\"Conceitos_com_A\"><\/span>Conceitos com A<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<ul>\n<li><a href=\"https:\/\/cecomart.com\/pt\/dicionario-seo\/anchor-text\/\">Anchor text<\/a><\/li>\n<li><a href=\"https:\/\/cecomart.com\/pt\/dicionario-seo\/alt-text\/\">Alt Text<\/a><\/li>\n<\/ul>\n<h5><span class=\"ez-toc-section\" id=\"Conceitos_com_B\"><\/span>Conceitos com B<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<ul>\n<li><a href=\"https:\/\/cecomart.com\/pt\/dicionario-seo\/broken-links\/\">Broken Links<\/a><\/li>\n<\/ul>\n<h5><span class=\"ez-toc-section\" id=\"Conceitos_com_C\"><\/span>Conceitos com C<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<ul>\n<li><a href=\"https:\/\/cecomart.com\/pt\/dicionario-seo\/canonical\/\">Canonical url<\/a><\/li>\n<li><a href=\"https:\/\/cecomart.com\/pt\/dicionario-seo\/cro-conversion-rate-optimization\/\">CRO<\/a><\/li>\n<li><a href=\"https:\/\/cecomart.com\/pt\/dicionario-seo\/ctr\/\">CTR<\/a><\/li>\n<\/ul>\n<h5><span class=\"ez-toc-section\" id=\"Conceitos_com_D\"><\/span>Conceitos com D<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<ul>\n<li><a href=\"https:\/\/cecomart.com\/pt\/dicionario-seo\/disavow\/\">Disavow<\/a><\/li>\n<li><a href=\"https:\/\/cecomart.com\/pt\/dicionario-seo\/domain-authority-da\/\">Domain authority<\/a><\/li>\n<\/ul>\n<h5><span class=\"ez-toc-section\" id=\"Conceitos_com_E\"><\/span>Conceitos com E<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<ul>\n<li><a href=\"https:\/\/cecomart.com\/pt\/dicionario-seo\/etiquetas-cabecalho-h-headings\/\">Etiquetas h o Headings<\/a><\/li>\n<\/ul>\n<h5><span class=\"ez-toc-section\" id=\"Conceitos_com_F\"><\/span>Conceitos com F<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<ul>\n<li><a href=\"https:\/\/cecomart.com\/pt\/dicionario-seo\/favicon\/\">Favicon<\/a><\/li>\n<li><a href=\"https:\/\/cecomart.com\/pt\/dicionario-seo\/footer\/\">Footer<\/a><\/li>\n<li><a href=\"https:\/\/cecomart.com\/pt\/dicionario-seo\/footprints\/\">Footprints Google<\/a><\/li>\n<\/ul>\n<h5><span class=\"ez-toc-section\" id=\"Conceitos_com_H\"><\/span>Conceitos com H<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<ul>\n<li><a href=\"https:\/\/cecomart.com\/pt\/dicionario-seo\/hreflang\/\">Hreflang<\/a><\/li>\n<li><a href=\"https:\/\/cecomart.com\/pt\/dicionario-seo\/header\/\">Header<\/a><\/li>\n<\/ul>\n<h5><span class=\"ez-toc-section\" id=\"Conceitos_com_K\"><\/span>Conceitos com K<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<ul>\n<li><a href=\"https:\/\/cecomart.com\/pt\/dicionario-seo\/keyword-stuffing\/\">Keyword Stuffing<\/a><\/li>\n<\/ul>\n<h5><span class=\"ez-toc-section\" id=\"Conceitos_com_S\"><\/span>Conceitos com S<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<ul>\n<li><a href=\"https:\/\/cecomart.com\/pt\/dicionario-seo\/schemas-dados-estruturados\/\">Schema<\/a><\/li>\n<\/ul>\n<h5><span class=\"ez-toc-section\" id=\"Conceitos_com_R\"><\/span>Conceitos com R<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<ul>\n<li><a href=\"https:\/\/cecomart.com\/pt\/dicionario-seo\/robots-txt\/\">Robots.txt<\/a><\/li>\n<\/ul>\n<h5><span class=\"ez-toc-section\" id=\"Conceitos_com_T\"><\/span>Conceitos com T<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<ul>\n<li><a href=\"https:\/\/cecomart.com\/pt\/dicionario-seo\/target-_blank\/\">Target _blank<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Qu\u00e9 es el Dwell Time El Dwell Time es el tiempo que un usuario pasa en una p\u00e1gina web antes de abandonarla. Se trata de un t\u00e9rmino muy empleado dentro del marketing online y, principalmente, en el comercio electr\u00f3nico. Se utiliza como valor para medir e indicar el tiempo que pasa una persona ojeando el [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":2952,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_ayudawp_aiss_exclude":false,"_locale":"pt_PT","_original_post":"https:\/\/cecomart.com\/?page_id=1310","footnotes":""},"class_list":["post-2969","page","type-page","status-publish","hentry","pt-PT"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dwell Time: O que \u00e9, para que serve e exemplos | Cecomart<\/title>\n<meta name=\"description\" content=\"\u25b7 Dwell Time: Conhe\u00e7a toda a informa\u00e7\u00e3o sobre este elemento SEO. 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